About Us
We fix what the coaching industry broke
PROFITADVISOR is a Springfield-based network focused on giving business advisors the credibility, technology, and follow-up systems to deliver measurable client results.
Our Story
Founded by Malcolm Reid, PROFITADVISOR emerged from a simple observation: talented advisors were failing not because they lacked skill, but because the industry never gave them systems for credibility, lead follow-up, or client implementation.
We built a differentiated approach—combining proven methodology, advisor technology, and a network of Diamond Partners who share what actually works. The goal is not more certificates. It is more booked calls and clients who stay.
Our Values
What guides every engagement
Proof Over Promises
We measure success in booked calls, retained clients, and revenue—not motivational posters.
Systems Beat Talent
Follow-up, implementation, and technology should run whether you had a good week or not.
Advisor-First Design
Every tool and method is built for people who advise clients, not corporate training departments.
Network Effect
Diamond Partners and fellow advisors raise the standard for everyone in the network.
Are you ready to stop blaming the market?
PROFITADVISOR works with business advisors who are serious about follow-up, credibility, and booked calls—not coaches who want another certificate to hang on the wall. If that is you, let's talk.